I help service-based businesses simplify the way they work through practical automation, streamlined systems and strategic support.

Paula Franco

Ten years of doing the work I now automate.

Fund accounting in Dublin. Payments in Sydney. Credit risk in Krakow, evaluating contracts over €100M. Real experience, and a lot of it was manual work that a machine should have been doing.

Then I became an ICF certified coach. And it was while trying to turn coaching into a business that I discovered what AI can actually do. I built my own website, my own systems, my own automations. Then I realized: every small business owner needs this, and almost nobody shows them how.

So now I do both. The systems give you your hours back. The coaching is the human part, and no tool replaces it.

Together, we'll eliminate repetitive admin, create workflows that actually work, and give you back more time to focus on your clients and grow your business.

Where your hours actually go.

You're still chasing invoices that should chase themselves.
Your inbox feels like a losing battle.
You're still taking notes by hand in every single meeting.
No dashboard tells you how the business is actually doing.
You use AI for ideas, then have no idea where to store them.
You know you're paying yourself to do data entry.

Here's how I solve it.

Meeting ends→Notes written, report filed
Invoice sent→Follow-up chases itself
Monday morning→Dashboard already knows the numbers
New idea→Lands in one place, not a chat window

Three ways in. Pick yours.

01.
Done with you

We figure it out together

Strategy sessions, coaching, and consulting for entrepreneurs at any stage. Brainstorms when you're stuck, clear plans when you're not, and accountability week by week. Building a business can feel lonely. With me, you don't do it alone.

First session is free
02.
Done for you

I build it, you run it

Automation setups, business systems, and finance workflows, designed around how you actually work and handed over ready to use. Meetings that write their own notes, dashboards that keep score, admin that quietly does itself.

03.
Do it yourself

Grab the map, go at your pace

PDF guides, a Notion prompt library, templates, and a newsletter. Including the guide to the €0 tech stack I run my own business on: video calls, transcripts with timestamps, website hosting and more, all on free tools.

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Good days, cold drinks, less admin.

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Tell me what's eating your week.

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I read everything.